DupeCoatAbout
Premium colour for less.
You shouldn't pay designer-brand prices for a colour you can get for 40% less. That's what DupeCoat is for.
Farrow & Ball, Little Greene and Benjamin Moore make beautiful colours, and you pay for the name as much as the paint. We use the Natural Colour System (NCS) to match those colours to trade paints that look the same on your wall and cost far less.
How it works
Each premium colour has a measurable NCS value. We match that value to a trade paint, tint it to the same shade, and rate how close the match is. Specialists mix it and ship it to you.
Where you buy
DupeCoat.app is where you research and compare. When you're ready to buy, our partner at DupeCoat Store mixes your dupe and ships it next-day across the UK.