DupeCoatBenjamin Moore
H2O
Dulux Heritage
Dulux Heritage Velvet Matt Paint - Tinted Colour Match
Create a clean atmosphere with this crisp tone. We rate this as a flawless technical match to the premium brand (98%). Dulux Heritage provides a soft-touch finish similar to clay paint.
1 Litre £23.91
Try it first. The cheapest tester for H2O is 250ml of Crown Trade at £4.82. Put it on the wall in your own light before you order litres, because tinted paint cannot be sent back.
About Benjamin Moore H2O
Benjamin Moore H2O is a mid-tone, muted, cool blue with a green cast. At LRV 50 it reflects 50% of the light that hits it, so it has enough depth to read as a colour from across a room without closing it in. Its NCS code S 1030-R90B reads as 10% blackness and 30% chromaticness on a hue of blue with 10% toward red, which is the shade the trade tin is mixed to. Measured against that shade the original sits 2.97 dE away, a slight shift in tone against the original, worth checking with a tester; the trade mix reads slightly darker, noticeably more saturated and noticeably cooler.
More matches for H2O
Dulux Heritage
Dulux Heritage Eggshell Paint - Tinted Colour Match
750ml £25.87
Crown Trade
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint - Tinted Colour Match
Tester 250ml £4.822.5 Litre £36.10Lighter and darker from Benjamin Moore
Benjamin Moore H2O dupe: common questions
- Is Dulux Heritage a good match for Benjamin Moore H2O?
- Yes. Dulux Heritage Velvet Matt Paint - Tinted Colour Match matches Benjamin Moore H2O (NCS S 1030-R90B) at 98%, mixed to the same colour reference, so it reads the same on your wall.
- How much cheaper is the Benjamin Moore H2O dupe?
- The trade match starts at £23.91, up to 40% less than buying Benjamin Moore H2O direct.
- Is the trade dupe the same quality as Benjamin Moore H2O?
- It is trade paint, mixed to the same colour reference. Trade paint carries more pigment than retail, so it covers in fewer coats and stands up to cleaning. You pay less because there is no designer name on the tin.
- How close is NCS S 1030-R90B to Benjamin Moore H2O?
- Slight NCS shift: a slight shift in tone against the original, worth checking with a tester. We measure the colour against the NCS shade it is mixed to, and this one sits 2.97 dE apart (under 1 is invisible, 1 to 2 shows only side by side, over 3.5 is a different shade). The store tints every tin to that NCS code, so this is how close the paint itself will be before brand and finish come into it.
- What does a 98% match actually mean?
- The percentage is our overall grade for the trade product against Benjamin Moore H2O. It combines three things: how close the NCS shade it is mixed to sits to the original, the tinting quality of the trade brand, and how the finish carries colour. Platinum is 98% and above, Gold 96%, Silver 94%, Bronze below that. It grades the product, not the colour on its own. The colour on its own is the NCS fit on this page: a measured distance to the shade in the tin, where under 1 dE is invisible, 1 to 2 shows only side by side, and above 3.5 is a shift you will notice. Whatever the score, put a tester on the wall before you order tins.
- How quickly can I get it?
- Next Day Paint tints your colour to order. Order before 3pm, Monday to Friday, and it ships for next working day delivery at £3.99. They email you tracking when it leaves.
- Can I try the colour before buying a full tin?
- Most trade finishes come in a tester pot, and the page shows the tester price beside the tin price. Put it on the wall and look at it in daylight and under your own lamps before you order litres, because a tinted tin cannot go back.
- Can I return it if I change my mind?
- Next Day Paint tints each tin to your colour after you order, so they cannot resell it and cannot take it back unless it arrives faulty. Put a sample pot on the wall before you commit to full tins.
Same colour, up to 40% less.
Get an NCS-matched trade dupe for Benjamin Moore H2O, mixed and delivered next day.
Shop on DupeCoat Store →Not painting yet?
We'll email you the Benjamin Moore H2O match (NCS S 1030-R90B) so you have the formula when you need it.