Benjamin Moore
Juniper green

Dulux Heritage
Dulux Heritage Velvet Matt Paint - Tinted Colour Match
A balanced crisp shade that softens the space. We rate this as capturing the nuance of the original pigment perfectly (98%). Dulux Heritage provides a soft-touch finish similar to clay paint.
1 Litre £23.91
Try it first. The cheapest tester for Juniper green is 250ml of Crown Trade at £4.82. Put it on the wall in your own light before you order litres, because tinted paint cannot be sent back.
About Benjamin Moore Juniper green
Benjamin Moore Juniper green is a deep, clear, warm green. At LRV 21 it reflects 21% of the light that hits it, so it needs decent daylight or good lamps to show its colour rather than reading as a dark. Its NCS code S 4030-B90G reads as 40% blackness and 30% chromaticness on a hue of green with 10% toward blue, which is the shade the trade tin is mixed to. Measured against that shade the original sits 3.13 dE away, a slight shift in tone against the original, worth checking with a tester; the trade mix reads slightly darker, a little more muted and a touch cooler.
More matches for Juniper green

Dulux Heritage
Dulux Heritage Eggshell Paint - Tinted Colour Match
750ml £25.87
Crown Trade
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint - Tinted Colour Match
Tester 250ml £4.822.5 Litre £36.10Lighter and darker from Benjamin Moore
Benjamin Moore Juniper green dupe: common questions
- Is Dulux Heritage a good match for Benjamin Moore Juniper green?
- Yes. Dulux Heritage Velvet Matt Paint - Tinted Colour Match matches Benjamin Moore Juniper green (NCS S 4030-B90G) at 98%, mixed to the same colour reference, so it reads the same on your wall.
- How much cheaper is the Benjamin Moore Juniper green dupe?
- The trade match starts at £23.91, up to 40% less than buying Benjamin Moore Juniper green direct.
- Is the trade dupe the same quality as Benjamin Moore Juniper green?
- It is trade paint, mixed to the same colour reference. Trade paint carries more pigment than retail, so it covers in fewer coats and stands up to cleaning. You pay less because there is no designer name on the tin.
- How close is NCS S 4030-B90G to Benjamin Moore Juniper green?
- Slight NCS shift: a slight shift in tone against the original, worth checking with a tester. We measure the colour against the NCS shade it is mixed to, and this one sits 3.13 dE apart (under 1 is invisible, 1 to 2 shows only side by side, over 3.5 is a different shade). The store tints every tin to that NCS code, so this is how close the paint itself will be before brand and finish come into it.
- What does a 98% match actually mean?
- The percentage is our overall grade for the trade product against Benjamin Moore Juniper green. It combines three things: how close the NCS shade it is mixed to sits to the original, the tinting quality of the trade brand, and how the finish carries colour. Platinum is 98% and above, Gold 96%, Silver 94%, Bronze below that. It grades the product, not the colour on its own. The colour on its own is the NCS fit on this page: a measured distance to the shade in the tin, where under 1 dE is invisible, 1 to 2 shows only side by side, and above 3.5 is a shift you will notice. Whatever the score, put a tester on the wall before you order tins.
- How quickly can I get it?
- Next Day Paint tints your colour to order. Order before 3pm, Monday to Friday, and it ships for next working day delivery at £3.99. They email you tracking when it leaves.
- Can I try the colour before buying a full tin?
- Most trade finishes come in a tester pot, and the page shows the tester price beside the tin price. Put it on the wall and look at it in daylight and under your own lamps before you order litres, because a tinted tin cannot go back.
- Can I return it if I change my mind?
- Next Day Paint tints each tin to your colour after you order, so they cannot resell it and cannot take it back unless it arrives faulty. Put a sample pot on the wall before you commit to full tins.
Same colour, up to 40% less.
Get an NCS-matched trade dupe for Benjamin Moore Juniper green, mixed and delivered next day.
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We'll email you the Benjamin Moore Juniper green match (NCS S 4030-B90G) so you have the formula when you need it.