Coat
Jonah

Dulux Heritage
Dulux Heritage Velvet Matt Paint - Tinted Colour Match
A trade match for Coat Jonah. Dulux Heritage offers high-quality tinted finishes at trade prices.
1 Litre £23.91
About Coat Jonah
Coat Jonah is a deep, muted, warm yellow-green. At LRV 20 it reflects 20% of the light that hits it, so it needs decent daylight or good lamps to show its colour rather than reading as a dark. Its NCS code S 5010-G50Y reads as 50% blackness and 10% chromaticness on a hue of green and yellow in equal measure, which is the shade the trade tin is mixed to. Measured against that shade the original sits 0.82 dE away, closer than the eye can tell apart; the trade mix reads a touch warmer.
More matches for Jonah

Dulux Heritage
Dulux Heritage Eggshell Paint - Tinted Colour Match
750ml £25.87
Dulux Trade
Dulux Trade Vinyl Matt - Tinted Colour Match
1 Litre £19.00Lighter and darker from Coat
Coat Jonah dupe: common questions
- Is Dulux Heritage a good match for Coat Jonah?
- Yes. Dulux Heritage Velvet Matt Paint - Tinted Colour Match matches Coat Jonah (NCS S 5010-G50Y) at 98%, mixed to the same colour reference, so it reads the same on your wall.
- How much cheaper is the Coat Jonah dupe?
- The trade match starts at £23.91, up to 40% less than buying Coat Jonah direct.
- Is the trade dupe the same quality as Coat Jonah?
- It is trade paint, mixed to the same colour reference. Trade paint carries more pigment than retail, so it covers in fewer coats and stands up to cleaning. You pay less because there is no designer name on the tin.
- How close is NCS S 5010-G50Y to Coat Jonah?
- Exact NCS match: closer than the eye can tell apart. We measure the colour against the NCS shade it is mixed to, and this one sits 0.82 dE apart (under 1 is invisible, 1 to 2 shows only side by side, over 3.5 is a different shade). The store tints every tin to that NCS code, so this is how close the paint itself will be before brand and finish come into it.
- What does a 98% match actually mean?
- The percentage is our overall grade for the trade product against Coat Jonah. It combines three things: how close the NCS shade it is mixed to sits to the original, the tinting quality of the trade brand, and how the finish carries colour. Platinum is 98% and above, Gold 96%, Silver 94%, Bronze below that. It grades the product, not the colour on its own. The colour on its own is the NCS fit on this page: a measured distance to the shade in the tin, where under 1 dE is invisible, 1 to 2 shows only side by side, and above 3.5 is a shift you will notice. Whatever the score, put a tester on the wall before you order tins.
- How quickly can I get it?
- Next Day Paint tints your colour to order. Order before 3pm, Monday to Friday, and it ships for next working day delivery at £3.99. They email you tracking when it leaves.
- Can I try the colour before buying a full tin?
- Most trade finishes come in a tester pot, and the page shows the tester price beside the tin price. Put it on the wall and look at it in daylight and under your own lamps before you order litres, because a tinted tin cannot go back.
- Can I return it if I change my mind?
- Next Day Paint tints each tin to your colour after you order, so they cannot resell it and cannot take it back unless it arrives faulty. Put a sample pot on the wall before you commit to full tins.
Same colour, up to 40% less.
Get an NCS-matched trade dupe for Coat Jonah, mixed and delivered next day.
Shop on DupeCoat Store →Not painting yet?
We'll email you the Coat Jonah match (NCS S 5010-G50Y) so you have the formula when you need it.