Farrow & Ball
Preference red

Dulux Heritage
Dulux Heritage Velvet Matt Paint - Tinted Colour Match
Create a calming atmosphere with this cozy tone. We rate this as a flawless technical match to the premium brand (98%). Dulux Heritage provides a soft-touch finish similar to clay paint.
1 Litre £23.91
Try it first. The cheapest tester for Preference red is 250ml of Crown Trade at £4.82. Put it on the wall in your own light before you order litres, because tinted paint cannot be sent back.
More matches for Preference red

Dulux Heritage
Dulux Heritage Eggshell Paint - Tinted Colour Match
750ml £25.87
Crown Trade
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint - Tinted Colour Match
Tester 250ml £4.822.5 Litre £36.10Farrow & Ball Preference red dupe: common questions
- Is Dulux Heritage a good match for Farrow & Ball Preference red?
- Yes. Dulux Heritage Velvet Matt Paint - Tinted Colour Match matches Farrow & Ball Preference red (NCS S 6020-R10B) at 98%, mixed to the same colour reference, so it reads the same on your wall.
- How much cheaper is the Farrow & Ball Preference red dupe?
- The trade match starts at £23.91, up to 40% less than buying Farrow & Ball Preference red direct.
- Is the trade dupe the same quality as Farrow & Ball Preference red?
- It is trade paint, mixed to the same colour reference. Trade paint carries more pigment than retail, so it covers in fewer coats and stands up to cleaning. You pay less because there is no designer name on the tin.
- How close is NCS S 6020-R10B to Farrow & Ball Preference red?
- Close NCS match: a difference you would only see with the two side by side. We measure the colour against the NCS shade it is mixed to, and this one sits 1.86 dE apart (under 1 is invisible, 1 to 2 shows only side by side, over 3.5 is a different shade). The store tints every tin to that NCS code, so this is how close the paint itself will be before brand and finish come into it.
- What does a 98% match actually mean?
- The percentage says how close the trade formula sits to the original, and each match carries a grade: Platinum at 98% and above, Gold at 96%, Silver at 94%, Bronze below that. Above 95% most people cannot tell the two apart on a wall. Bronze is a good alternative with a slight shift in tone, so test it with a sample pot first.
- How quickly can I get it?
- Next Day Paint tints your colour to order. Order before 3pm, Monday to Friday, and it ships for next working day delivery at £3.99. They email you tracking when it leaves.
- Can I try the colour before buying a full tin?
- Most trade finishes come in a tester pot, and the page shows the tester price beside the tin price. Put it on the wall and look at it in daylight and under your own lamps before you order litres, because a tinted tin cannot go back.
- Can I return it if I change my mind?
- Next Day Paint tints each tin to your colour after you order, so they cannot resell it and cannot take it back unless it arrives faulty. Put a sample pot on the wall before you commit to full tins.
Same colour, up to 40% less.
Get an NCS-matched trade dupe for Farrow & Ball Preference red, mixed and delivered next day.
Shop on DupeCoat Store →Not painting yet?
We'll email you the Farrow & Ball Preference red match (NCS S 6020-R10B) so you have the formula when you need it.