DupeCoatSherwin-Williams
Utaupeia
Dulux Heritage
Dulux Heritage Velvet Matt Paint - Tinted Colour Match
This grounded colour offers a sun-baked backdrop for any room. We rate this as virtually indistinguishable from the designer original (98%). Dulux Heritage provides a soft-touch finish similar to clay paint.
1 Litre £23.91
Try it first. The cheapest tester for Utaupeia is 250ml of Crown Trade at £4.82. Put it on the wall in your own light before you order litres, because tinted paint cannot be sent back.
About Sherwin-Williams Utaupeia
Sherwin-Williams Utaupeia is a deep, muted, warm orange. At LRV 29 it reflects 29% of the light that hits it, so it needs decent daylight or good lamps to show its colour rather than reading as a dark. Its NCS code S 4010-Y30R reads as 40% blackness and 10% chromaticness on a hue of yellow with 30% toward red, which is the shade the trade tin is mixed to. Measured against that shade the original sits 2.06 dE away, a slight shift in tone against the original, worth checking with a tester; the trade mix reads a touch more green.
More matches for Utaupeia
Dulux Heritage
Dulux Heritage Eggshell Paint - Tinted Colour Match
750ml £25.87
Crown Trade
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint - Tinted Colour Match
Tester 250ml £4.822.5 Litre £36.10Lighter and darker from Sherwin-Williams
Sherwin-Williams Utaupeia dupe: common questions
- Is Dulux Heritage a good match for Sherwin-Williams Utaupeia?
- Yes. Dulux Heritage Velvet Matt Paint - Tinted Colour Match matches Sherwin-Williams Utaupeia (NCS S 4010-Y30R) at 98%, mixed to the same colour reference, so it reads the same on your wall.
- How much cheaper is the Sherwin-Williams Utaupeia dupe?
- The trade match starts at £23.91, up to 40% less than buying Sherwin-Williams Utaupeia direct.
- Is the trade dupe the same quality as Sherwin-Williams Utaupeia?
- It is trade paint, mixed to the same colour reference. Trade paint carries more pigment than retail, so it covers in fewer coats and stands up to cleaning. You pay less because there is no designer name on the tin.
- How close is NCS S 4010-Y30R to Sherwin-Williams Utaupeia?
- Slight NCS shift: a slight shift in tone against the original, worth checking with a tester. We measure the colour against the NCS shade it is mixed to, and this one sits 2.06 dE apart (under 1 is invisible, 1 to 2 shows only side by side, over 3.5 is a different shade). The store tints every tin to that NCS code, so this is how close the paint itself will be before brand and finish come into it.
- What does a 98% match actually mean?
- The percentage is our overall grade for the trade product against Sherwin-Williams Utaupeia. It combines three things: how close the NCS shade it is mixed to sits to the original, the tinting quality of the trade brand, and how the finish carries colour. Platinum is 98% and above, Gold 96%, Silver 94%, Bronze below that. It grades the product, not the colour on its own. The colour on its own is the NCS fit on this page: a measured distance to the shade in the tin, where under 1 dE is invisible, 1 to 2 shows only side by side, and above 3.5 is a shift you will notice. Whatever the score, put a tester on the wall before you order tins.
- How quickly can I get it?
- Next Day Paint tints your colour to order. Order before 3pm, Monday to Friday, and it ships for next working day delivery at £3.99. They email you tracking when it leaves.
- Can I try the colour before buying a full tin?
- Most trade finishes come in a tester pot, and the page shows the tester price beside the tin price. Put it on the wall and look at it in daylight and under your own lamps before you order litres, because a tinted tin cannot go back.
- Can I return it if I change my mind?
- Next Day Paint tints each tin to your colour after you order, so they cannot resell it and cannot take it back unless it arrives faulty. Put a sample pot on the wall before you commit to full tins.
Same colour, up to 40% less.
Get an NCS-matched trade dupe for Sherwin-Williams Utaupeia, mixed and delivered next day.
Shop on DupeCoat Store →Not painting yet?
We'll email you the Sherwin-Williams Utaupeia match (NCS S 4010-Y30R) so you have the formula when you need it.